BRAVE NEW WORD
Content is the backbone of any successful marketing campaign, but technology is changing at such a pace it can feel hard to keep up.
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GoWrite
- Apr 19, 2020
- 3 min
MARKETING: MORE THAN SOCIAL MEDIA?
Social media is great for increasing visibility and brand awareness. But there's a lot more to marketing.
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GoWrite
- Feb 5, 2020
- 3 min
THE FACE OF ADVERTISING
Facebook ads… do they work? Or are they just annoying content breaking up your newsfeed with stuff no one buys? Facebook is an...
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GoWrite
- Feb 5, 2020
- 3 min
BEYOND THE BOOK
Thanks to social media there has never been more opportunity for authors to connect with their readers. In the past authors would...
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GoWrite!
- Feb 5, 2020
- 3 min
MAPPING IT OUT: CREATING A CONTENT ROADMAP FOR INSTAGRAM
Since its launch back in 2010, Instagram has grown to a community of 1 billion monthly active users. The majority of those users visit...
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- Oct 19, 2019
- 1 min
WRITING TIP: USING PUNCTUATION
Punctuation's not just the nuts and bolts of language that prevents you from 'eating Grandma'. Here are 4 punctuation marks that will...
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- Oct 19, 2019
- 3 min
OLD NEWS?
In the age of engagement, has the humble newsletter had its day? An inbox filled with sales spam you never signed up for, or a crumpled...
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GoWrite!
- Jul 3, 2019
- 3 min
LIES, DAMNED LIES
Statistics are everywhere. Ever since the “eight out of ten cats prefer Whiskas” ad they’ve been used in marketing, books, blogs and...
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GoWrite!
- Jul 3, 2019
- 3 min
UNDER THE INFLUENCE
Even if you’re new to marketing and PR, you’d have to be living on a different planet to avoid the term ‘influencer marketing’. But what...
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GoWrite!
- Jul 3, 2019
- 3 min
FINDING YOUR TRIBE
What makes us choose to buy from one brand over another? Holly Pither explains why making people feel they're part of something bigger...
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