Content is the backbone of any successful marketing campaign, but technology is changing at such a pace it can feel hard to keep up.

Social media is great for increasing visibility and brand awareness. But there's a lot more to marketing.

Facebook ads… do they work? Or are they just annoying content breaking up your newsfeed with stuff no one buys? Facebook is an advertising giant. It’s growin...

Thanks to social media there has never been more opportunity for authors to connect with their readers. In the past authors would normally only meet their re...

Since its launch back in 2010, Instagram has grown to a community of 1 billion monthly active users. The majority of those users visit the platform to find i...

Punctuation's not just the nuts and bolts of language that prevents you from 'eating Grandma'. Here are 4 punctuation marks that will help you express yourse...

In the age of engagement, has the humble newsletter had its day? An inbox filled with sales spam you never signed up for, or a crumpled bit of paper shoved u...

Statistics are everywhere. Ever since the “eight out of ten cats prefer Whiskas” ad they’ve been used in marketing, books, blogs and social media to convince...

Even if you’re new to marketing and PR, you’d have to be living on a different planet to avoid the term ‘influencer marketing’. But what is it, asks Iain McF...

What makes us choose to buy from one brand over another? Holly Pither explains why making people feel they're part of something bigger encourages them to bec...