GoWriteFeb 53 minTHE FACE OF ADVERTISINGFacebook ads… do they work? Or are they just annoying content breaking up your newsfeed with stuff no one buys? Facebook is an advertising giant. It’s growin...
GoWriteFeb 53 minBEYOND THE BOOKThanks to social media there has never been more opportunity for authors to connect with their readers. In the past authors would normally only meet their re...
GoWrite!Feb 53 minMAPPING IT OUT: CREATING A CONTENT ROADMAP FOR INSTAGRAMSince its launch back in 2010, Instagram has grown to a community of 1 billion monthly active users. The majority of those users visit the platform to find i...
GoWrite!Oct 19, 20191 minWRITING TIP: USING PUNCTUATIONPunctuation's not just the nuts and bolts of language that prevents you from 'eating Grandma'. Here are 4 punctuation marks that will help you express yourse...
GoWrite!Oct 19, 20193 minOLD NEWS?In the age of engagement, has the humble newsletter had its day? An inbox filled with sales spam you never signed up for, or a crumpled bit of paper shoved u...
GoWrite!Jul 3, 20193 minLIES, DAMNED LIESStatistics are everywhere. Ever since the “eight out of ten cats prefer Whiskas” ad they’ve been used in marketing, books, blogs and social media to convince...
GoWrite!Jul 3, 20193 minUNDER THE INFLUENCEEven if you’re new to marketing and PR, you’d have to be living on a different planet to avoid the term ‘influencer marketing’. But what is it, asks Iain McF...
GoWrite!Jul 3, 20193 minFINDING YOUR TRIBEWhat makes us choose to buy from one brand over another? Holly Pither explains why making people feel they're part of something bigger encourages them to bec...
