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BRAVE NEW WORD

Content is the backbone of any successful marketing campaign, so much so that every business owner knows the meaning of the term 'content marketing'. But content strategies are changing at such a ferocious pace it can feel hard to keep up.

 

Here are some of the most recent developments—and some tips for making sure you don’t get left behind.

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MARKETING: MORE THAN SOCIAL MEDIA?

Social media is great for increasing visibility and brand awareness. But it isn’t a miracle cure when it comes to breaking through the noise and getting your business the attention it deserves.

Digital detoxes, confusing algorithms and influencer fatigue... How can we make our marketing about more than social media?

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MAPPING IT OUT

Since its launch back in 2010, Instagram has grown to a community of 1 billion monthly active users. No wonder we all want to get to grips with the image-sharing platform.


But how can we make the most of the reach Instagram offers? Julia Wetzel explains why building a content roadmap is the key to success. 

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