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THE FACE OF ADVERTISING

Facebook is an advertising giant. It’s growing in size and popularity every year, and already you can promote your brand on 14 different platforms under the Facebook company.


But does Facebook advertising actually work? Laura Moore believes it does—but only if you're doing it right.

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BEYOND THE BOOK

As a business owner, publishing a book is a huge marketing achievement.

 

But after all that hard work, how do you get it into the right hands? Social media expert Kelly Weekes shares some tips for promoting your book online and explains why marketing it is as important as writing it.

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MAPPING IT OUT

Since its launch back in 2010, Instagram has grown to a community of 1 billion monthly active users. No wonder we all want to get to grips with the image-sharing platform.


But how can we make the most of the reach Instagram offers? Julia Wetzel explains why building a content roadmap is the key to success. 

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